With its roots in the world of trade media, SignLink Live’s organising and creative team understand the value of inspiring, educating, and entertaining its visitors.
To this end it will run a comprehensive programme of special features that attracts visitors to the exhibition over the three days and leaves them feeling they have been part of not just a valuable experience in terms of improving their business prospects, but also makes them feel part of ‘sign-making culture’ and a community of like-minded UK entrepreneurs.
The Swap Shop
Of all the many bright, colourful, and creative areas in our wide-ranging industry, it is hard to beat a quality creative enhancement using speciality vinyl. Be it decoration on a high-powered motor-sports car, wrapping a mountain bike, or even wrapping the tables of a new coffee shop to go with its marketing theme, the time and creativity that goes into these projects is admirable. And being able to ‘swap out’ a bland image for a new effect has never been easier.
The Profit Factory
A key factor that distinguishes SignLink Live from other exhibitions with a similar sector focus is its dedication to educating and inspiring its visitors in regards to new business diversification avenues outside wide-format print technology.
In its first year, it will launch The Profit Factory, providing four ‘shops’ (T-Shirt Towers, Enterprise Engraving, Promo Print Alley and The Curiosity Shop) that will give visitors insight into businesses in a box that require a low capital investment, but are capable of producing high-margin products and services.
The Sign-Maker’s Sink Hole
The saying ‘people buy from people’ is very true, and being able to sit down in a relaxed atmosphere without having to leave the hall is a fantastic asset to have. At The Sign-maker’s Sink Hole pub you can take a load off, have some good food, sink a pint or two of course, and network with industry colleagues or customers new and old.
For The Love of Neon
Looking back, some sources suggest that there have been a number of epoch-making revolutions in the sign industry. The first revolution though, arguably, happened shortly after the first neon tube was bent, pumped and powered.
Painted, lit boards suddenly had competition and the era well and truly hit its stride. For The Love of Neon is a special area of SignLink Live dedicated to this fantastic sign-making discipline, raising awareness of its current practitioners, and of its continued value to the UK sign-making industry.
One of the fastest growth sectors of the UK sign industry is for products that are environmentally-friendly. Whether it is signs made from recycled material, using ultra-low power consumption LEDs or incorporating solar powered energy sources into a billboard or totem sign, there is increasing demand from sign buyers large and small for solutions that are low impact on the environment and on the pocket. Green Horizons is a special area of SignLink Live dedicated to signage solutions that have low environmental impact.
Business Seminar Theatres
The Business Seminar Theatre will play host to a range of experts that will provide key insights into how sign-making professionals can strengthen their current business and look to its future. The speakers will also focus on the importance of diversification and help visitors to understand their product is not just a built-up letter, flex face sign, or way-finding totem, but a way of translating a customer’s objectives into physical communication with their target market.
The Software Theatre at SignLink Live promises to demonstrate the latest in the ever-increasing sophistication of computer packages that have transformed the industry. From Adobe Indesign, to CAD/CAM systems, and a range of MIS software, there is a wide selection of packages to choose from that could improve a sign-maker’s efficiency or output quality.
Some are more expensive, some are more compatible, and some are more easy to use. The question is, which one is best, or, rather, is right for an individual business? Some of the big hitters of the sign-making software world will be speaking at the theatre, covering not only the artwork packages, but also photography, and illustration.
The making of signs is one of the world’s oldest forms of communication. Whether it was blown ink to form hand prints on a cave wall, or the first use of street names carved into walls in the Roman empire, the sign industry today builds on an amazing cultural heritage. The Craftsman’s Corner is a celebration of these techniques and a showcase for businesses that continue to offer them as a service right up to the modern day.
“There has not been a show on this scale dedicated to sign fabrication and its supply chain for a long-time, and it will be great to be immersed in an exhibition dedicated solely to this sector.”
David Allen, Allen Signs
“I have always stated that Link Exhibitions, would put on a very good exhibition, wherever it was. I think it will continue for many years to come.”
Neil Stevenson, Grafityp
“The concept and focus of the show on core sign-making products and services means it will give me the chance to source a huge number of new potential suppliers under one roof.”
Mark Bartlett, Sign Box